Is Unethical Farming a Choice We’re Making?
Joel & Jayden
It’s not exactly a secret that many food companies aren’t always 100% transparent with the ways that they produce their food. It may however be more confusing or more opaque about how exactly they go about doing that.
food companies rely on 3 key marketing strategies when presenting their products.
- misleading labeling & wrongfully suggestive advertising
- Focus on Progress
- Willful Ignorance
Misleading Labeling: we’ve all heard the slogans, ones like “100% natural” or “Farm Fresh” but what do these slogans actually mean? absolutely nothing in the sense of how we think of them. When we think of a farm we like to think of wide open spaces, with lots of green grass, where animals are free to roam, and graze as they please. the sad reality of source farms for food production companies is that that mental image is entirely not what those farms actually look like.
Focus On Progress: By telling consumers that the companies are making “progress” it can help persuade the consumers to feel better about the product they are buying. For instance, If we are shown pigs or cows that are not in dirty, and muddy fields, but instead inside of barns that shelter them, that could be seen as progress that has been made in keeping the animals more comfortable and clean. taking them out of the environments where diseases are, and putting them into the clean barns. this is a positive thought and can reinforce the idea that there is nothing wrong with the process of which the meat is attained.
Willful Ignorance: Because the buying and eating of animal products has become so normal to our everyday lives, its no longer something everyone actually thinks about in a deep way. This means that companies that produce these products can continue to do so, because every one of their consumers is simply pushing what they already know out of their own minds. Most people are aware of how horribly animals in these situations are being treated, but those very same people are the ones that are willfully choosing to push these facts out of their mind, and not think about it, because if they did it might cause them to consider not eating those products anymore.
There is no question that the practice of factory farming animals is unethical, sure, we as the collective populous are receiving an incredible amount of meat, and animal by product, but at what cost. So do the ends justify the means? Statistics show that last year was the largest gain for animal products, but the cost of that was 3.7 billion animals butchered, living in small, damp and cramped cages where they were kept in killed in very inhumane ways. But it’s okay right, because these types of farming were only born out of necessity. The demand for animal products was to great to be satisfied in a cheap way. we have steaks on the table and bacon in the morning, right? Wrong. In my very subjective opinion, I feel this is a unjust, immoral and unethical way to get your meat. If you want to get a chicken breast or a nice steak, go to a local butcher where they would 90% of the time of well fed, free-run animals that have lived a nice happy life.
for a bit more expansion on these topics check out this video:
The organization she works for: http://www.ciwf.org.uk/